Over the last years, the content creator has become increasingly important in our communication.
The content creator is often responsible for creating content for different platforms, such as social media, websites, videos, blogs, podcasts, etc.
But what is the difference between a content creator and a professional photographer?
Due to the rapid development of social media, a new professional group has emerged that knows something about all disciplines within digital media. The content creator often works “in-house” at a company or agency and is trained as someone who can do a bit of everything in the field of photography, video, editing, etc. Ideal for producing images of less high quality, which is perfect for the rapid circulation within social media, for example. So lower costs for producing this material.
The professional photographer, on the other hand, is often a specialist in a particular style or subject/industry. Due to experience in specific subjects, technical skills, excellent lightning and an eye for details, the professional photographer stands for high-quality images. Besides that, many photographers nowadays are also skilled in video.
Which group do we, at Kola Productions, belong to? Professional photographers or content creators? The professional photographer, without doubt. Although we also can deliver fast produced images for different kind of media.
But our hearts really start to beat faster when creating high-quality images. Still images that are lit with great atmosphere or a short mini documentary film that tells the story of a company.
To be continued!
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