Source of inspiration!
Jan 22
1 min read
I think everyone in a creative profession has a source of inspiration. An artist or a particular artform.
For us, this is the Dutch photographer, Erwin Olaf. We love his cinematic lighting, his rebellious energy, and his extravagance. He gave a voice to those who are too often silenced or invisible: queer communities, the elderly, woman, and everyone who lived outside the box. Every image tells a story. This is what makes photography so interesting for us.
When we visited Amsterdam last December, we had the opportunity to visit his exhibition. Erwin Olaf sadly passed away two years ago, but his dream came true. Exhibition Freedom at the Stedelijk Museum. A beautifully constructed tribute to a versatile artist. He will always remain a source of inspiration.
2026, a new year with new energy.
We’ve already started working on some new own projects, more on which later.
To be continued!
The connection between photography and storytelling really stood out to me. Erwin Olaf’s ability to give visibility to overlooked voices shows how powerful creative work can be. It also got me thinking about how inspiration can influence everyday choices, including asking, are plastic bags recyclable?